There’s something truly special about the experience of driving a sports car, and Dr. Harry Witchel, a renowned expert in human emotions, wanted to delve deeper into the unique and explosive feelings that this thrilling activity can generate.
Commissioned by Ford, Dr. Witchel set out to capture the elusive “BUZZ” moments – those emotional peaks that we all experience in our lives, which play a fundamental role in our overall well-being by stimulating adrenaline and instilling feelings of satisfaction and complacency.
To truly understand the emotional impact of driving a sports car, Dr. Witchel compared it to other activities that are often considered equally exciting, such as watching a match of your favorite team at the stadium, riding a roller coaster, receiving a kiss from a loved one, taking a dance lesson, or enjoying a tasty lunch with friends. The results were astounding.
According to the survey, the excitement experienced while driving a sports car was comparable only to the thrill of riding a roller coaster, with an average of 2.1 “buzz” moments. This surpassed the excitement levels during shopping, watching a match, and even the cherished moments of a kiss, dance lesson, or lunch. The sports car driving experience was truly in a league of its own when it came to generating those electrifying emotions.
Dr. Witchel partnered with Sensum, a leading company in empathic technology, to develop a cutting-edge emotional intelligence system. These innovative technologies allowed the researchers to visually capture and analyze the emotions experienced by the volunteers in real time as they drove the sports cars.
One interesting finding from the research was that while the roller coaster provided a quick burst of “buzz” moment, the thrill of driving a sports car could potentially become a precious part of one’s daily routine for those fortunate enough to indulge in this experience regularly.
With our fleet of stunning sports cars, we invite you to embark on an unforgettable journey that will awaken your senses and leave you craving more. Book your tour with us today and get ready to unleash your emotions in a way like never before.
Get behind the wheel, fasten your seatbelt, and let’s create some unforgettable memories together. Are you ready for the ride of your life?
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